Wanna Date? Net Worth: Latest Valuation, Success Story & More

Wanna_Eat_Date_JarsUnveiling the sweet success of Wanna Date? in 2023, with a net worth of $3 million!

Explore the journey of this health-conscious brand, from its founder Melissa Bartow to its flavorful date spreads and Shark Tank triumph.

Net worth

Wanna Date? is valued at around $3 million as of 2023.

With $4.5 million in lifetime sales (unverified), Melissa claims in a Shark Tank appearance that each Wanna Date? jar costs $2.4 to make and sells for $12.

If an additional $1 is incurred per jar on logistics, renewal of Wanna Date? yearly hosting and domain name, paid software (for displaying items and for managing inventory), and other associated expenses–that would bring total investments on a jar of Wana Date to $3.5 (or 29% of the $12 sales price).

Therefore, lifetime sales (unverified) of $4.5 million minus $1,575,0000 ($3.5 × 4,500,000) equals $2,925,000 or approximately $3 million.

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About Wanna Date?

The Wanna Date Company was founded by Melissa Bartow, an entrepreneur with a passion for healthy food alternatives. The idea for Wanna Date? came about when Melissa was working at a health food store and realized how unhealthy some supposedly healthy products were due to added sugars. She was introduced to the sweetness and nutritional value of dates, which sparked the idea of a healthier alternative.


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A post shared by Wanna Date? Date Spread (@eatwannadate)

Wanna Date? was established in October 2017, and its initial funding came from Melissa Bartow herself and her family. The company specializes in creating date spreads in various flavours, providing a natural and nutritious alternative to traditional sweeteners and spreads.


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A post shared by Wanna Date? Date Spread (@eatwannadate)

Competitors in the market include Keto Date and Fresh Date, but Wanna Date? sets itself apart with its unique flavours and commitment to natural ingredients.

Since its inception, Wanna Date? has gained recognition and success. Melissa Bartow pitched her product on Shark Tank Season 11 and secured a deal with Mark Cuban. This exposure boosted the company’s presence, and they expanded their product offerings to include date dough.


Wanna Date? products are available in numerous locations, including independent retailers and Whole Foods stores. Some popular locations include Republic of Decor in Naples, FL, White Horse Wine and Spirits in Absecon, NJ, and Nerd be Cool. Espresso Lab in Brooklyn, NY. Customers can check out the full list of Wanna Date? stores here.

In terms of financials, Wanna Date? has reported lifetime sales of over $4.5 million. Melissa Bartow continues to work on her company, and she also holds positions as an instructor and studio manager at SLT (Strength – Lengthen – Tone).

The company’s future appears promising as it continues to expand its product range and retail presence, aiming to provide healthier alternatives to sweet spreads and sauces.

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About the Wanna Date Products

Wanna Date? offers a range of date spreads that serve as a natural and healthy alternative to traditional sweet spreads. These spreads come in various flavours, including Cinnamon, Pumpkin Spice, Vanilla, Chocolate, and the original natural date flavour. The introduction of these flavours was influenced by customer feedback and suggestions.


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A post shared by Wanna Date? Date Spread (@eatwannadate)

What sets Wanna Date? apart is its commitment to using all-natural ingredients. The spreads are vegan-friendly, allergen-free, and contain no added sugars or unhealthy additives. They are designed to satisfy sweet cravings with only 30 calories per serving, making them suitable for those on strict diets.

The spreads are versatile and can be enjoyed with brown bread or used in various recipes. They are ideal for anyone with a sweet tooth looking for a guilt-free indulgence.

Customers have praised the product for its taste, nutritional value, and the fact that it offers a healthier alternative to traditional spreads and butter.

Wanna Date? products are available for purchase through their official website, Amazon, and select Whole Foods stores, making them accessible to a wide audience.


About the Founder

The founder of Wanna Date? Melissa Bartow is an entrepreneur with a passion for healthy and innovative food concepts. Born in Kennesaw, Georgia, Melissa moved to New York City for college, where she attended New York University (NYU) and earned a degree in entrepreneurship.


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A post shared by Melissa Bartow (@mel_tow)

Melissa’s early life and family background are not publicly available, as she keeps her personal life private. After college, she pursued various career paths, including working as a brand ambassador, magazine photographer, and in a health food store.

Her journey to founding Wanna Date? began when she discovered the high sugar content in supposedly healthy acai bowls served at the health food store where she worked. This led her to experiment with dates as a natural sweetener and eventually create the first batches of date spread in her dorm room using a food processor.

Despite the challenges of starting and growing a food business, Melissa’s dedication and passion for her product led her to success. She appeared on Shark Tank Season 11 seeking a $100,000 investment, ultimately securing a deal with Mark Cuban.

While specific figures regarding Melissa Bartow’s net worth are not publicly disclosed, it is evident that she has built a successful business with lifetime sales of over $4.5 million. She also holds positions as an instructor and studio manager at SLT, indicating diverse income streams. Melissa’s entrepreneurial journey showcases the power of passion and dedication in achieving business success.

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Quick Facts

Information Details
Business NameWanna Date?
ProductsDate Spread & Date Dough
Business Status Operating
Company TypePrivate
Headquarters inNew York Metropolitan Area
Founded byMelissa Bartow
Founded in2017
Based inNew York, Florida, New Jersey, Miami, Texas, Lutonhere
YouTube https://m.youtube.com/channel/UCLrwaDQQOFx4fwNN9JcViEQ
Top CompetitorsKeto Date & Fresh Date
Sales ChannelsWebsite, Amazon