Uga The Dog Net Worth: Uga XI’s Financial Info, Bio & More


Uga the Dog: A mascot estimated to be worth several thousand dollars. For real?

Here’s everything you need to know about Uga XI’s financial life, including the contributing factors and the basis of our projections.

Other than that, in this update, you’ll also encounter all the Uga generations dating as far back as the 1950s, their legacies through the years, the latest in a lineage of bulldog royalty, and the wonderful family who have been taking care, training and managing the Ugas for free for more than sixty years.

How Much is Uga the Dog Net Worth Now?

Uga the Dog’s net worth is estimated to be in the range of several thousand dollars. This valuation takes into account the perks and benefits that previous Ugas, in particular, Uga IX and X, enjoyed. These perks included Nike jerseys made from the same material as the players’ uniforms…

Uga The Dog’s wardrobe (image: DailyMail)

… fully and always-on air-conditioned kennels and suites at the stadium:

Uga’s home (Image: DailyMail)

…and even a specialized red SUV with a personalized license plate:

Uga’s car (Image: DailyMail)

It’s important to note that Uga’s net worth is a subject of estimation and fluctuation. The estimate is based on Uga XI’s known assets only, such as the luxury car and the air-conditioned dog house. While there are reports that suggest Uga XI’s appearances are paid for at around $75 per hour, it’s difficult to ascertain the exact earnings, given that the Seiler family, who are responsible for the Ugas, has stated that their services are unpaid. Additionally, Uga’s net worth is entirely out of its control and depends on the various factors associated with its role as a mascot. Therefore, the quoted figure should be used as a guidance and for informational purposes only.

What is Uga the Dog?

Uga XI wearing its customized Nike jersey (image: Georgia Dogs)

Uga the Dog, often simply referred to as “Uga,” is known as the official mascot of the University of Georgia Bulldogs. The name “Uga” is pronounced phonetically as “Ugg-uh,” and fans are encouraged to chant his name in support of the live mascot.

Uga is an English Bulldog, a breed recognized for its distinct wrinkled face and loose, saggy skin. He is a beloved figure and a symbol of school pride and team spirit for the University of Georgia.

The tradition of Uga dates back to 1956 when Sonny Seiler, a law school graduate of the University of Georgia, brought his white Bulldog named “Hood’s Ole Dan” to a football game. The Bulldog’s appearance at the game inspired the university to make him the live mascot and name him “Uga” after the abbreviation of the University of Georgia (UGA).

Uga is an enduring tradition, and as of 2023, Uga XI, named “Boom,” is the current mascot. Boom is a 16-month-old English Bulldog and is the 11th live mascot in the Uga lineage.

Uga mascots are known for their roles during home football games, traveling to games in air-conditioned comfort, taking part in various game day activities, improving the fan experience, and promoting school pride.

Information Details
Real NameUga The Bull Dog XI
Nick NameBoom
ProfessionUniversity of Gerogia Live Mascot
Age1 year (as of 2023)
Weight 50 – 65 pounds
Height1 foot

Generations of the Ugas

NamesDuration of Service
Hood’s Ole Dan (Uga I)1956–66
Ole Dan’s Uga (Uga II)1966–72
Seiler’s Uga Three (Uga III)1972–81
Seiler’s Uga Four (Uga IV)1981–90
Uga IV’s Mcgillicuddy II (Uga V)1990–99
Uga V’s Whatchagot Loran (Uga VI)1999–2008
Loran’s Best (Uga VII)2008–09
Big Bad Bruce (Uga VIII)2010–11
Russ (Uga IX)2012–15
Que (Uga X)2015–23
Boom (Uga XI)2023 – present

Who is the owner of Uga the Dog?

The Seiler family, who reside in Savannah, Georgia, are the dedicated and long-standing owners of the Uga mascots. The tradition of the Ugas has been carried on by the Seiler family since the 1950s. Sonny Seiler, a noted trial attorney and a law school graduate of the University of Georgia, played a pivotal role in the story of Uga. Sonny passed in August, 2023.

Sonny Seiler, owner of the first Uga bulldog (image: DailyMail)

It all began in 1956 when Sonny Seiler and his late wife Cecelia received a white English Bulldog puppy named “Hood’s Ole Dan” as a wedding gift. When they brought Ole Dan to a football game, little did they know it would lead to the Bulldog becoming the university’s official mascot, and thus, Uga I was born.

The Seiler family is responsible for the well-being, care, and training of the Ugas throughout the generations. They have taken up this role as an honor and have continued the tradition unpaid. Sonny’s son, Charles Seiler, is the owner and handler of Uga XI (Boom) as of 2023.

Charles Seiler
Charles Seiler, current owner & handler of the Uga XI

The Seiler family’s dedication to the Uga tradition has made them integral to the story of Uga, and they have ensured the care and well-being of these beloved mascots for many years.


In the world of college football mascots, Uga stands as a symbol of excellence and opulence, with Uga XI carrying on the tradition. From his air-conditioned SUV to his dedicated Seiler family, this Bulldog’s net worth reflects a dynasty of devotion.