Dirty Cookie Net Worth: $$$ Valuation, Company Profile, Founder & More

Dirty_Cookie

From a startup dream to a dessert empire, Dirty Cookie’s incredible journey has brought them a net worth estimated to be several millions.

Here’s the story of Shahira Marei, the visionary founder, her mission to make cookies with a purpose, and the Shark Tank twist that fueled their success.

How Much is Dirty Cookie Worth Now?

Dirty Cookie is estimated to be worth between $2 to $5 million. This valuation is based on the information disclosed by Shahira Marei, the founder, during her appearance on Shark Tank Season 13, Episode 19 on April 8, 2022. She mentioned that Dirty Cookie had achieved approximately $2 million in total sales by then. This figure accounts for their sales progression over the years, including $300,000 in 2018, $345,000 in 2019, $1.27 million in 2020, and $2.6 million for 2021. While fielding questions from the Sharks, Shahira also mentioned the business had $500,000 in debts. Here is a video from ABC of Shahira on Shark Tank and everything she said:

It’s important to note that achieving the $6 million sales projection is key, as the $500,000 for 30% equity offer made by Robert Herjavec on the show, which drops to 15% if the sales target is met, depends on it. As of the last quarter of 2023, it is not clear if that goal has been achieved. Some sources reported that the deal fell through. In all fairness, even if that was true, other reasons could have caused that. Post the show, there is a due diligence stage. Also, any of the parties may have had a change of mind at any point and walked away.

Assuming the sales numbers were met though and the deal quietly went through–or publicity from the show resulted in huge sales so that Shahira could get the machine she mentioned on the show worth $400,000–she would have scaled production while reducing cost from $12 to about $4. This is one factor that can significantly impact Dirty Cookie’s and Shahira’s net worth now or in the future. Another one is the very competitive nature of the Dirty Cookie industry with big players (e.g. Crumbl Cookies) with the capacity to do big things. Also, Shahira’s commitment to social work where a portion of sales from Dirty Cookie gets donated to the likes of The Freedom Story, TNTP, Girl Who Code, and Citizen Schools Organization.

Having mentioned that, please keep in mind that the estimated valuation takes into consideration Dirty Cookie’s revenue/revenue potential and debt as shared publicly. However, it doesn’t factor in aspects such as the company’s assets, cash flow, and possible undisclosed liabilities or debts. Therefore, this valuation is an estimate and subject to fluctuations based on various factors, making it a reference for informational purposes only.

The difficulty in obtaining accurate figures is due to the privately held nature of the company and the limited financial information available to the public. Valuations in such cases are often approximations and can vary over time.

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Company Overview

Information Details
Business NameDirty Cookie
ProductsDIY & Custom Cookie Shot Gifts
Business Status Active
IndustryFood & Beverage
Company TypePrivate
Headquarters inLos Angeles, California, United States
Founded byShahira Marei
Founded in2015
Based inHuntington Beach, California, United States
Websitehttps://www.thedirtycookieoc.com/
Emailwelcome@thedirtycookieoc.com
LinkedInhttps://www.linkedin.com/company/dirty-cookie/
Instagramhttps://www.instagram.com/thedirtycookieoc/
Facebookhttps://m.facebook.com/thedirtycookieoc
Twitterhttps://twitter.com/dirtycookieoc
Phone Number 949-238-8092
Available AtWebsite, Amazon

What is a Dirty Cookie?

Dirty Cookie is a unique dessert brand founded by Shahira Marei in 2015. The brand offers two distinctive product lines:

1. Cookie Shot Glasses: These innovative creations are edible shot glasses made from soft and chewy cookies. They are designed to hold various beverages, providing a unique twist to the classic combination of milk and cookies. To prevent these shot glasses from getting soggy, they are lined with chocolate. This product is highly versatile and can be filled with a range of liquids, from milk to liqueurs.

 

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2. Stuffed Cookies: Dirty Cookie also offers a selection of ooey-gooey stuffed cookies. These cookies are typically filled with delectable ingredients like marshmallows, Nutella, and other enticing choices. The range includes a variety of flavors and options.

 

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In addition to these two core offerings, Dirty Cookie provides DIY cookie shot decorating kits, making it a fun and creative experience for both children and adults. The brand also offers gift sets for special occasions such as birthdays and holidays.

Dirty Cookie’s products are available on their official website and can be purchased through Amazon. Prices for their stuffed cookies start at $34.99, and the Cookie Shot is priced at $49.99.

Who is the Owner of Dirty Cookie?

Shahira_Marei

Shahira Marei is the founder and owner of Dirty Cookie. She has a unique background, having transitioned from being an aerospace project manager at Boeing to becoming the CEO of a cookie company. Shahira’s journey into the dessert industry was inspired by a heartwarming experience she had as a child.

During a visit to Egypt when she was just 10 years old, Shahira witnessed the plight of homeless and hungry children living on the streets. This experience deeply impacted her, and she turned to her father for a way to help these underprivileged children. Her father’s advice, “If you want to help them, give them jobs, not money,” was a catalyst for her decision to start her own company, Dirty Cookie, with a strong focus on creating job opportunities.

Shahira’s unique blend of experiences, from aerospace to the world of desserts, has played a pivotal role in the growth and success of Dirty Cookie. Her commitment to social impact is evident in her company’s dedication to donating a percentage of its profits to organizations like Girl Who Code, Citizen Schools Organization, and The Freedom Story.

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What Happened to Dirty Cookie after Shark Tank?

Following Dirty Cookie’s appearance on Shark Tank, the brand experienced significant growth and positive outcomes:

  • Increased Sales: The exposure Dirty Cookie received on Shark Tank led to a surge in sales. There are (unsubstantiated) reports that the brand’s sales quadrupled after the episode aired.
  • Partnerships: Dirty Cookie engaged in a successful partnership with Nuts ‘n More, a company that had also been featured on Shark Tank and received investments from Robert Herjavec and Mark Cuban.
  • Media Coverage: The brand garnered attention from several prominent media outlets, including “Good Morning America,” “Today,” Forbes, and Food Network, further boosting its profile and customer base.
  • Product Expansion: In addition to their core products, Dirty Cookie introduced new offerings such as stuffed cookies with various fillings and limited-edition cookie cups celebrating different holidays.
  • Social Impact: Dirty Cookie remains committed to its social mission. The company’s “Shot for Education” program partners with education-based nonprofits to provide tools and support for underprivileged children’s education. A portion of each sale continues to contribute to this cause.

As of the last quarter of 2023, Dirty Cookie is still in business.

Conclusion

Dirty Cookie’s journey from the heart of its founder, Shahira Marei, to a $5 million empire is a testament to the power of passion and purpose. With impressive revenue growth, a unique product lineup, and the enduring impact of their Shark Tank appearance, they’ve transformed the way we enjoy cookies. This success story highlights the potential of following a mission-driven vision, creating innovative products, and the right strategic partnerships. The cookie empire continues to thrive, offering a sweet reminder that a dream can turn into a multi-million-dollar reality.